business intelligence consulting

Ways Business Intelligence Consulting Can Grow Your Business

Today’s business climate is fast-paced and competitive. Data has become a valuable asset for businesses of all sizes and it is essential for success. Data is consistently growing at exponential rates, and many businesses are not fully tapping into the power of all their data. It can be overwhelming for businesses to leverage each piece of data and use it effectively to make informed decisions.

By engaging with consulting companies who offers business intelligence consulting you can begin to unlock the power of your data using advanced data analytic solution tools and techniques. In this blog, we will explore the world of business intelligence consulting and how it can benefit businesses of all types and sizes.

How Does Business Intelligence Work?

Business intelligence (BI) refers to the process of collecting, analyzing, and presenting data to help businesses make better decisions. BI tools use a combination of software and analytics to transform raw data into meaningful insights that can help organizations identify trends, make predictions, and optimize performance.

One of the key components of BI is the dashboard, which provides a visual representation of data and insights in an easily understood format. Dashboards are typically customized to fit the needs of a particular business, and can display a variety of data, including key performance indicators (KPIs), sales data, financial information, customer analytics, and more.

Data warehouses are another key component of BI, providing a centralized location for all of the data that a business collects. A data warehouse typically consolidates data from a variety of sources, such as transactional databases, spreadsheets, and other data sources, into a single, unified data model.

What is Business Intelligence Consulting?

Business Intelligence vs. Business Analytics

Business intelligence (BI) and business analytics (BA) are two related but distinct fields within the broader realm of data-driven decision making.

Business intelligence refers to the process of collecting, analyzing, and presenting data to help businesses make better decisions. BI tools use a combination of software and analytics to transform raw data into meaningful insights that can help organizations identify trends, make predictions, and optimize performance. BI typically focuses on descriptive analytics, which involves analyzing historical data to understand what has happened and why.

On the other hand, business analytics is a broader term that encompasses a range of techniques and approaches for analyzing data to gain insights and drive business decisions. Business analytics includes descriptive analytics (like BI), but also includes predictive analytics, which involves using data and statistical algorithms to make predictions about future events or trends, and prescriptive analytics, which involves using data to recommend actions or decisions. Business analytics often involves more sophisticated modeling techniques and statistical methods than BI.

In summary, while both BI and BA involve analyzing data to drive decision making, BI is typically more focused on descriptive analytics, while BA is a broader term that includes predictive and prescriptive analytics. Business analytics often involves more advanced statistical modeling techniques and a more sophisticated approach to data analysis, while BI is more focused on providing insights into historical data to help organizations understand trends and make informed decisions based on that information.

Benefits of Engaging a Business Intelligence Consultant

Engaging with a company who offers BI consulting services can provide several benefits for organizations looking to implement or improve their BI capabilities. Some of the key benefits of engaging a BI consultant include:

1.    Expertise and Experience: Business Intelligence (BI) consulting bring a wealth of experience and expertise to the table, having worked with a range of organizations across different industries. They can offer guidance and advice on best practices, help organizations avoid common pitfalls, and provide insights into how to optimize BI solutions for specific business needs.

2.    Strategic Alignment: A BI consultant offering business intelligence consulting can help align BI strategies and initiatives with overall business goals and objectives. By understanding the key performance indicators (KPIs) and processes of a business, a consultant can help identify opportunities to leverage BI tools and techniques to drive business performance with actionable insights around your data.

3.    Technology Selection and Implementation: BI consultants can provide guidance on selecting the right BI technology and tools to meet specific business needs. They can also help organizations with the implementation process, ensuring that the technology is configured and integrated properly, and that data is being captured and stored correctly.

4.    Data Quality and Governance: BI consultants can help organizations establish data quality standards and governance processes to ensure that the data being used for BI purposes is accurate, complete, and reliable. This includes helping organizations establish data management processes and policies, as well as providing guidance on data cleansing and normalization.

5.    Training and Support: A BI consultant can provide training and support for both technical and non-technical users, helping to ensure that everyone in the organization is equipped with the skills and knowledge needed to effectively use BI tools and techniques.

Better Visibility into Your Analytics for Future State Planning

Business Intelligence (BI) can provide organizations with better visibility into their business analytics, which in turn can help with future state planning. Here are some ways in which BI can lead to better visibility into business analytics:

1.    Data Integration: BI tools can integrate data from various sources within an organization, including databases, spreadsheets, and cloud-based systems, to provide a comprehensive view of business analytics. This allows organizations to identify trends and patterns in their data, which can help with future planning.

2.    Real-Time Data: BI tools can provide real-time data and analytics, which allows organizations to make informed decisions based on the most up-to-date information available. This can help with future planning by allowing organizations to quickly identify and respond to changes in their business environment.

3.    Predictive Analytics: BI tools can use predictive analytics to forecast future trends and outcomes based on historical data. This can help organizations plan for the future by identifying potential risks and opportunities, and adjusting their strategies accordingly.

4.    Visualization: BI tools can provide visual representations of data, such as charts and graphs, which make it easier to identify trends and patterns. This can help with future planning by providing a clear picture of the organization’s current state, and identifying areas for improvement or investment.

5.    KPI Tracking: BI tools can track key performance indicators (KPIs) for an organization, which can help with future planning by providing a clear understanding of what metrics matter most to the organization’s success. By monitoring KPIs over time, organizations can identify trends and patterns, and adjust their strategies accordingly.

Great ROI Through Customer Satisfaction and Increased Profits

Business Intelligence (BI) can help organizations improve their Return on Investment (ROI) by enhancing customer satisfaction and increasing profits. Here are some ways in which BI can lead to better ROI:

1.    Improved Customer Satisfaction: BI tools can help organizations better understand their customers’ needs and preferences by analyzing customer data, such as purchase history, feedback, and demographics. This can help organizations tailor their products and services to meet customer needs, resulting in improved customer satisfaction and loyalty.

2.    Enhanced Marketing Effectiveness: BI implementation can provide high quality insights into the effectiveness of marketing campaigns by analyzing data on customer engagement, response rates, and conversions. This can help organizations optimize their marketing strategies to reach the right audience with the right message, resulting in increased sales and profits.

3.    Better Inventory Management: BI tools can provide insights into inventory levels, sales trends, and demand forecasts, allowing organizations to optimize their inventory management and reduce stock outs and overstocks. This can result in improved customer satisfaction by ensuring that products are available when customers need them, while also reducing costs associated with excess inventory.

Improved Operation Efficiency: Business intelligence tools can provide insights into operational processes, such as production, logistics, and supply chain management. This allows organizations to identify areas for improvement. They can then optimize processes to reduce costs and improve efficiency.

5.    Real-Time Insights: BI tools can provide real-time insights into business performance, allowing organizations to identify and respond to issues in a quick and cost effective manner. This can result in improved customer satisfaction by addressing customer issues in a timely manner, as well as increased profits by minimizing the impact of issues on business operations.

business intelligence consulting offerings

Things to Look For in Business Intelligence Consulting Partner

When looking for a business intelligence consulting firm, it is important to consider several factors to ensure that you are partnering with a firm that can meet your business needs. Here are some things to look for:

Exceptional Expertise

Look for a consulting firm with a team of experienced BI professionals who have a strong track record of success. By reading through some of their client success stories, or even speaking to their team about what they have done previously, will give you the information that you need to know to see whether this firm is a fit for them. The firm should have experience working with businesses in your industry or a related field, as well as a deep understanding of the latest BI technologies and tools.

Experience in Your Industry

When engaging a business intelligence consulting firm, they should be able to develop customized solutions that are tailored to your specific business needs. Vet the firm to see whether they have experience in your industry and inquire as to what previous work they have done that matches close to your business.

Through that experience, they should be able to work closely with you to understand your specific goals and requirements while pairing it with knowledge of the current industry standards and pressures to effectively develop solutions that meet those needs and requirements.

Takes a Roll as a Partner to Your Business

The consulting firm should have a clear and transparent communication process and be willing to collaborate with your internal teams. You want to make sure that your technology consultants are partnering with you to build your business for the future.

When you engage with them, you should feel as if you are adding another member to your team that will not only understand your business needs, but also see what aspects of your business could use improvement that you may not have even noticed previously. They should be able to provide regular updates and progress reports, and be responsive to your feedback and concerns, so that you’re business processes are not disrupted, but only improved.


Business intelligence consulting can be a game-changer for businesses of all sizes and industries with varying amounts of data. By leveraging the power of BI, organizations can gain deeper insights into their operations, customers, and market trends, which can help them make better-informed decisions and drive growth.

BI consulting firms can provide customized solutions that are tailored to your specific needs around big data and can help you navigate the complex world of data analytics and visualization. From improving operational efficiency and enhancing customer satisfaction to increasing profit and ROI, the benefits of BI consulting are numerous. If you’re looking to take your business to the next level, consider partnering with Fortified today.

Connect with Fortified’s Sale Consultants to discuss your business needs and learn how our experienced DBA can partner with you for your Business Intelligence needs.

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