Data drives everything—from ticket sales and fan engagement to streaming analytics and venue operations. Fortified Data partners with organizations across the sports and entertainment landscape to ensure their data platforms are secure, scalable, and optimized for performance.
We help clients maximize revenue opportunities, enhance fan experiences, and streamline operations through modern, fully managed database environments and strategic consulting.
Why Sports & Entertainment Organizations Choose Fortified Data
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High Availability & Uptime for Critical Moments: Whether it’s game day or a major live event, downtime is not an option. Our 24/7 monitoring and incident response ensure your systems stay online and perform under pressure.
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Data Scalability for Peak Demand: We help teams and venues scale their data infrastructure for sudden traffic spikes—whether it’s ticket surges, merchandise drops, or viral streaming content.
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Fan & Audience Engagement Insights: Through advanced reporting and BI integrations, we help unlock powerful insights to better understand fans, improve engagement, and drive loyalty.
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Security & Compliance at Scale: From personal fan data to payment systems, we ensure all environments meet strict security protocols and compliance requirements.
Fortified Data is proud to be an Associate Partner of Charlotte FC, aligning with a premier organization that shares our commitment to excellence, innovation, and community impact.
Our Core Offerings for Sports & Entertainment
Managed Services
Database Consulting Services
Proven Success in Sports & Entertainment
Professional Sports Franchise
We worked with a U.S.-based professional sports franchise to optimize their ticketing and merchandise data systems. Fortified Data implemented a High Availability (HA) architecture across Azure SQL Database and provided managed services that reduced latency during peak ticket sale windows by over 40%. This translated to smoother user experiences and higher conversion rates during high-demand periods.
National Entertainment Venue Operator
For a major entertainment venue group, we delivered a full-scale modernization of legacy SQL Server environments. This included a shift to a hybrid cloud model with automated failover and real-time analytics. The result: 99.99% uptime, streamlined data workflows, and actionable dashboards for audience behavior.
Streaming Event Platform
A live-streaming event provider saw performance bottlenecks during global events. Fortified Data conducted a performance tuning engagement, reducing average query times by 70%, enabling real-time engagement metrics to feed into personalization engines and sponsor reporting.
Sports & Entertainment Resources
Link to: Database Managed Services
Managed Services
Learn how Fortified Data will keep your data predictable, reliable, and available 365 days a year.
Link to: Database Consulting Services
Professional Services
Learn how Fortified Data’s database consulting services provide on-demand expertise from experienced data professionals.
Link to: Client Success
Client Success
Learn how Fortified Data’s database consulting services provide strategic business-critical expertise to meet your business needs.
Let us show you what’s possible.
